Get found for the searches that matter
Search visibility starts with how the site is built. Clean structure, fast pages, sensible headings, useful metadata and technical foundations that Google can crawl confidently - before you spend a penny on ads.
I build SEO into the website itself so you are not paying someone later to untangle a messy template.
What you get
- Logical site structure and internal linking
- Optimised page titles, meta descriptions and heading hierarchy
- Fast, mobile-friendly pages aligned with Core Web Vitals expectations
- Schema markup where it helps clarity for search engines
- UK-focused content structure and local signals where relevant (for example Hull and East Yorkshire businesses)
Technical SEO included in every build
These foundations are standard on sites built here - not an optional extra:
Crawlability and indexation
- Clean URL structure with canonical tags on every page
- XML sitemap submitted and kept up to date
- Robots.txt configured to allow public pages and block admin or duplicate paths
- Sensible internal linking so important pages are reachable within a few clicks
- No accidental noindex on pages that should rank
On-page SEO
- Unique, descriptive title tags and meta descriptions per page
- One clear H1 and logical H2/H3 hierarchy on each page
- Descriptive alt text on content images
- Semantic HTML so headings, lists and landmarks make sense to crawlers and screen readers
- Open Graph and Twitter Card metadata for clean sharing previews
Structured data
- JSON-LD for your business, services, FAQs and key page types
- Consistent name, address and phone (NAP) in schema and on-page contact details
- Breadcrumb markup on service and legal pages where helpful
Performance and mobile
- Mobile-first responsive design - Google indexes mobile versions first
- Lean hand-coded pages without plugin bloat slowing load times
- Core Web Vitals considered: loading speed, layout stability and interaction readiness
- Optimised images and efficient asset delivery
Local SEO for Hull and East Yorkshire
- Location-aware page titles and copy where your business serves a local area
- Consistent NAP matching your Google Business Profile and directories
- Geo and areaServed signals in structured data
- Guidance on Google Business Profile alignment and local landing pages
What SEO is not
A strong technical and on-page foundation is essential, but rankings also depend on competition, content quality, reviews and ongoing work. I am honest about that.
The goal of the build is to give you a site that is ready to rank and easy to improve - not empty promises or guaranteed positions.
After launch
SEO is not a one-time checkbox. After go-live, visibility often grows through:
- Adding useful content that answers what your customers search for
- Building local citations and keeping NAP consistent across the web
- Earning reviews and maintaining your Google Business Profile
- Monitoring Search Console for indexing issues and search opportunities
I can advise on next steps; ongoing content and link campaigns are scoped separately if you need hands-on help beyond the build.
Who it is for
UK small businesses that want their new or redesigned site to be discoverable from launch, with a clear path for content and local search growth afterwards. Especially useful if a previous site was invisible on Google because of poor structure, slow load times or template-generated duplicate content.
Related services
- Bespoke web design - SEO is built into every custom site, not added later
- Secure hosting - fast, reliable hosting supports crawlability and Core Web Vitals
Frequently asked questions
Do you guarantee first page on Google?
No - and you should be wary of anyone who does. Rankings depend on competition, content quality and ongoing work. I build the technical and on-page foundations that give you a fair chance to rank.
Is SEO included in a new website build?
Yes, as standard. Sensible page titles, meta descriptions, heading structure, fast mobile pages, schema markup and a clean sitemap are part of how sites are built here - not a bolt-on later.
What is technical SEO?
The behind-the-scenes work search engines need: crawlable structure, sensible URLs, metadata, page speed, mobile usability, structured data and error-free indexing. It is the foundation before content and links do the heavy lifting.
Do you help with local SEO for Hull businesses?
Yes. Local businesses benefit from clear location signals, consistent contact details and pages that match what people search for in Hull and East Yorkshire. Google Business Profile alignment is part of the conversation.
Do I need ongoing SEO after launch?
Often, yes - especially in competitive sectors. A well-built site gives you a strong start; fresh content, local citations and regular improvements help you stay visible over time.